Title of the Case Study

Social media play part in Haiti's recovery efforts (Haiti Social Media Disaster Monitoring Initiative)

Haiti

b

Casualties : Over 22 Million dead, 30 Million injured, Moment scale 7.0 Mw
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b

a

The department's Haiti Social Media Disaster Monitoring Initiative is designed to get information more quickly to people involved in recovery efforts by tracking up to 60 Internet sites including Google Blog Search, The Huffington Post and Twitter, according to a department report."It's part of the way people communicate, so it should be part of the way we gain situational awareness," said Don Triner, acting director of Homeland Security's National Operations Center.

The center was created after 9/11 to be the government's primary eyes and ears about potential security threats, and to share information with emergency workers after an incident. The center expanded after Hurricane Katrina and monitors news websites and TV for information.

The social-media monitoring was used Jan. 21 when a center worker read a Twitter post about people buried under the Building Napolin in Port-au-Prince, the Haitian capital, Triner said. The post read, "Let's save this life, someone is still alive under the rubble at Rue Centre, Building Napolin," and gave the building's latitude and longitude. The operations center forwarded the information to the State Department, which sent a rescue team to the building.

Before monitoring could start, the department had to assess whether the plan complied with privacy rules. It found no problems because the center is monitoring only public websites related to the earthquake recovery and is not storing any information or identifying any individual.

Homeland Security is not alone in using social media for rescue. The American Red Cross has received hundreds of posts about earthquake survivors on its Twitter and Facebook sites, said Wendy Harman, the department's social media manager.

The notices originated from victims in Haiti who sent text messages or made phone calls to friends and relatives in the USA. "It was frustrating in the beginning to not really be expecting that kind of information to come in," Harman said. "After a couple of days we were able to figure out who was doing what on the ground (in Haiti) and route that information accordingly."

Occurred 13 km below the surface of the earth near Port-au-Prince, capital of Haiti
Enhance information integration and comparison assessment system, and share Privacy Impact Analysis about countless social media data (eliminating personal information). Rescue request message is one of the collected/analyzed social media information.
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One message which could be lost in countless messages was found to be the chance to save a life by connecting the victim with the rescue team.
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SNS Monitoring

USA

National Operations Center

http://www.noc.org

http://www.noc.org

http://www.noc.org

National Operations Center

National Operations Center

National Operations Center

etc.

PlanningRisk Financingetc.

etc.

etc.

Assessing and forecasting situationDecision making and sharing

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